FREQUENTLY ASKED QUESTIONS AND ANSWERS
WHAT IS SUBMARINA CALIFORNIA SUBS?
Submarina California Subs is a premier sub sandwich restaurant offering a high quality product using fresh baked bread and only the highest quality meats, cheeses, and ingredients.
HOW LONG HAS SUBMARINA, INC. BEEN IN BUSINESS?
Submarina was founded in 1977. That makes us 30 years old!
WHO FOUNDED SUBMARINA?
Les & Lynn Warfield and Ron & Maureen Vickers.
HOW LONG HAS SUBMARINA BEEN FRANCHISING?
Submarina started franchising in 1988.
WHERE ARE SUBMARINA RESTAURANTS LOCATED?
Our restaurants are currently located throughout southern California, Arizona, Tennessee, Michigan, and Florida.
IS SUBMARINA EXPANDING INTO NEW MARKETS?
Yes! New stores are underway in Texas, Oregon, Washington, Virginia, Maryland, New Jersey, Georgia, Ohio, Kentucky and Indiana. The number of new markets changes every day!
IS SUBMARINA A MEMBER OF THE INTERNATIONAL FRANCHISE ASSOCIATION?
Yes, we are proud to be associated with the IFA.
HOW IS SUBMARINA DIFFERENT?
Submarina is different in many ways. We deliver fresh baked bread daily to our restaurants. The bread is never frozen and it doesn’t contain any preservatives. We only use the highest quality meats, sliced right in front of the customer, just like one would find at a neighborhood deli. Our restaurants are comfortable. We are fast-casual, not fast-food. We take customer service to heart. It’s YOUR sandwich!
WHAT IS POWERED UP?
PoweredUp is a Submarina marketing theme centered on positive energy. We all lead hectic lives and we need “fuel” to get us through the day, whether it is at work, home, keeping up with the kids, or to run a marathon. At Submarina, we give you permission to eat anything on our menu to increase your energy level. Get PoweredUp!
WHERE IS SUBMARINA HEADQUARTERED?
Submarina is headquartered in San Marcos, California; a suburb of San Diego.
IS SUBMARINA A PUBLICLY HELD COMPANY?
No, Submarina is a privately held company.
WHAT PERCENTAGE OF SUBMARINA RESTAURANTS ARE COMPANY OWNED?
Submarina is 100% franchised.
WHAT SUPPORT DOES SUBMARINA OFFER ITS FRANCHISEES?
We support our franchisees from the moment they sign their franchise agreement. Our system is virtually turn-key, through financing, site selection, design and construction, equipment procurement and signage; we are with you every step of the way. Then we train you, the Submarina way. Not only do you attend training at our San Diego location and restaurants, but we provide on-site training at YOUR restaurant during pre-opening/crew training, opening, and post-opening. We also offer daily on-going operational support via live person and through our intranet system.
HOW DOES SUBMARINA DIFFER FROM OTHER SUB SHOPS?
Our product speaks for itself. The bread is never frozen, we don’t pre-slice our meats and we provide a comfortable upscale atmosphere to sit, relax and savor the sub sandwich. According to Gina Galvin of Mood for Food, she states “Submarina has an amazing quality of meats reminiscent of the great delis of New York,” and “Few competitors have the variety of fresh produce and the handling of product with such care as Submarina restaurants.” Furthermore, Gina was “blown away” by our friendly and personal customer service.
HOW IS A FRANCHISEE TRAINED?
A franchisee attends a two week training curriculum at our training facility in San Marcos, California within one month of their store opening. Then we join you pre, during and post opening in your new Submarina restaurant!
WHO IS THE CEO OF SUBMARINA?
The CEO of Submarina is Jeffrey Warfield. The son of Les and Lynn Warfield, two of the original founders of Submarina. Jeffrey grew up in the business as a young boy, later owning his own Submarina restaurant before joining the corporate team in 1996. He became President in 2000 and Chairman of the Board and CEO in 2007. He served 10 years active duty in the US Navy including combat operations aboard the USS Ranger and Kitty Hawk.
WHAT TYPES OF FOODS DOES SUBMARINA SERVE?
Submarina serves delicious hot and cold sub sandwiches, salads, soups, side salads, chips, desserts and drinks. We also serve a great kid’s meal!
HOW MUCH MONEY CAN I MAKE?
Submarina discloses financial data in Item 19 of its Franchise Disclosure Document. You are also encouraged to contact existing franchisees in the system that can provide you with detailed information.
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